I need to thank my friend, filmmaker Todd Norwood, for bringing this informative article on self-distribution D.I.Y. (‘do it yourself”) to my attention. It’s entitled “Declaration of Indies: Just Sell It Yourself” and it was published in the January 17, 2010 issue of the New York Times. The writer, Manohla Dargis, does a nice job of chronicling the various self-distribution strategies that filmmakers have employed through the years, from John Cassavetes to Sacha Gervasi. Click here to read the article.

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